brands are having a harder time reaching consumers because advertising is no longer trusted and folks are just plain skeptical of the promises made and so rarely kept.
Enter the new Influencer Dynamic -- a new way to connect brands to consumers via social media influencers. Brands locate and court the influencer with products and other perks, and the influencer ignites the social buzz. In turn, the influencers work on boosting their scores... and so it goes, the new 'influence the influencer' race is on.
In fact, this influencer dynamic is one of the most intriguing developments in real-time social media. Finding and measuring those influencers is becoming vitally important because of the rising "just like us" review-based marketing and buying dynamic. Smart companies are already monitoring social platforms to segment and target their influencers and learn how to support them.
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