-gas-hog cars-- think Hummer and massive SUVs
-use of steroids by weightlifters to get bigger
-big, as in expensive, simply because it's expensive-- think fashion, cars,
Please help list more in the comments.
So, what do we do about too much big? Trying to take big head-on is not a good idea. Big has power and it is most power when it defines the territory and the terms. The solution is to start living small, going local. Live the small life-- developing community, becoming a consumer of local resources purchased from local small businesses. Practicing a SMALL lifestyle can be like adopting a vegan or vegetarian lifestyle--( also a good idea.) You don't have to do it all at once. You can start out by cutting back on big-- your connection to big, your purchases from big, your utilization of big, just as people who are working on becoming vegetarian or vegan cut back on eating meat or animal products.
Buying less big, more small:
-support local co-ops and CSAs (community supported agriculture)
-avoid big box stores and centrally, corporate owned franchises (Sometimes there's only a choice between locally owned franchise and nationally owned franchise, with no locally owned stores. Pick the locally owned franchise in that case.)
-make a practice of discovering small, locally owned businesses. Get to know the owners. Let them know what you are doing.
-if you go to big stores, like supermarkets, limit your purchases to healthy, necessary items. Identify aisles you just don't need to go through at all-- and be proud of yourself for fighting the system every time you pass them by.
-if you are buying on-line, find smaller companies to buy from. Avoid the big monsters worth billions.
-expect to pay a little more for items you get from small businesses. Consider the small difference in cost to be an investment in a better future.